This privacy policy applies to all users of www.USKOOPTICAL.com.hk

USKO OPTICAL's online shopping website, www.uskooptical.com.hk (hereinafter referred to as "USKO," "we," or "the Company"), respects the privacy rights of anyone browsing this website, participating in USKO's activities, or registering to use USKO's services or online content (hereinafter referred to as the "Services"). We will ensure that the personal data collected, transmitted, stored, and used are processed in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of the Hong Kong Special Administrative Region) (hereinafter referred to as the "Ordinance").

The term "personal data" has the meaning as explained in the regulations.

Purpose and Use of Collected Personal Data

You do not need to provide any personal information to browse or use this website. When you participate in USKO events or register to use our services or online content, we collect your personal information so that we can provide services to you. You may refuse to provide us with personal information, but in this case, we may not be able to provide you with services. By providing your personal information, you agree to our use of your personal information in accordance with this Privacy Policy.

USKO may use the personal data it collects from you for the following purposes:

We will identify you and any accounts you have opened to provide you with services; verify your identity and/or conduct credit checks; process payment instructions or collect outstanding payments related to our services; process orders, issue invoices and fulfill orders; directly promote our services; directly promote the products and services of our business partners; design services for you; conduct market research, statistical analysis and behavioral analysis; conduct program viewership surveys and analysis; conduct customer data analysis and analysis; design our website and content to cater to your specific preferences; provide customer service; handle your complaints and account inquiries; prevent and stop fraud; audit; make disclosures as required by applicable laws, rules and regulations; and any other uses directly related to the original purpose of collecting personal data.

Categories of collected personal data
The personal data collected by USKO may include:
1. Your personal and contact information, such as name, gender, date of birth, identity card number, telephone number, social media links, email address, residential address, mailing address and/or billing address;
2. Your business information, such as company name and job title;
3. Your account information, such as the first and last four digits of your credit card account number or your user account number;
4. Your family income and personal interests; and
5. Your computer or mobile device's IP address, real-time location data, browser settings, browsing history and/or other internet records.

Confidentiality, Disclosure and Security of Personal Data Unless you give your written consent, USKO will not trade your personal data and contact information for profit. USKO's collection and holding of your personal data will be kept confidential; however, if required by law to fulfill legal obligations, provide services to you, or perform the original purpose or directly related to the collection of personal data, the company may disclose such information to the following persons (regardless of whether they are located in Hong Kong or outside Hong Kong):

The courts, law enforcement agencies, or other statutory or regulatory bodies, institutions, or organizations with jurisdiction

Our contact companies, service sales and marketing or administration participants, or sellers or contractors, agents or other service providers that provide goods/services

Any other person who has a duty of confidentiality to the Company, including members of the corporate group who have committed to keeping such information confidential, IT consultants, data processing contractors, auditors, accountants, or lawyers.

Banks, financial institutions, credit card issuers, or debt collection service companies

Any questions, comments, suggestions, or materials that you send or post on our website or any part of the website, except for personal data, are considered to be voluntarily provided to us in a non-confidential and non-proprietary form. We have the right to use, copy, disclose, transmit, publish, and/or post such materials elsewhere, including but not limited to providing such materials to any contact company for the purpose of developing and promoting our services and meeting customer needs.

USKO will make every reasonable effort to ensure that all personal data held by USKO is stored in a reliable, secure and safe place.

We will do our best to keep all personal data we collect confidential. However, please understand that we cannot guarantee the security of transmitted data.

If necessary for operational purposes, the Company may transfer personal data to locations outside Hong Kong for the purposes for which such data was collected or directly related to such purposes. Any such data transfer will be subject to the provisions and constraints of the Ordinance.

Unless required by law to retain your personal data for a specific period, USKO will only retain your personal data until it achieves the original purpose for which it was collected, or for any purpose directly related to it. If you wish to have your data deleted, please contact us by email.

Direct promotion
USKO intends to use the personal data collected from you for direct marketing purposes, and for this purpose, we require your consent. We hold your name, phone number, contact address, social media links, product and service portfolio information, transaction patterns and behaviors, browsing history, viewing habits, and personal interests. We may use this information for direct marketing of our services, as well as the products and services of our business partners, including contact lenses, skincare and cosmetics, and other products or services that you may be interested in.

We may contact you via email, telephone, social media links, SMS, text/image/video messages, fax, email, etc. You can unsubscribe at any time if you do not wish to receive any direct promotional communications from us. Upon receiving your notification, we will cease using your personal data for direct promotional purposes without charging you.

Use the "cookie" file.
A "cookie" file is a small text file stored on your computer (or other electronic device) when you visit our website. We use "cookie" files on this website so that:

While you browse this webpage, we identify you, obtain information about your preferences, browsing behavior, online activities, and internet usage, continuously track the items in your shopping cart, assist you with checkout procedures, and conduct research and statistical analysis to help us improve our services, better understand visitors and their needs and interests, provide advertisements tailored to your personal interests, and more effectively conduct promotional and advertising plans for ourselves, our business partners, and advertisers, making your online activities more efficient, providing a better experience, and strengthening security measures.

The information we obtain using the "Cookie" file may not include your personal data. While we may obtain data from your computer or other electronic devices (such as IP address, browser settings, browsing history, and/or other internet records), we may not be able to identify you. Because non-personal and personal data are mixed, we consider such data as personal data for the purposes of our privacy policy. In some cases, we may collect your personal data, but only if you voluntarily provide it by completing an online form, or when you purchase goods or use services on our website.

If you do not allow the use of "Cookie" files, you can make adjustments in your internet browser. By disabling "Cookie" files, you acknowledge that you may be unable to use certain features of our website.

This Privacy Policy applies only to our website. Our website may contain links to other websites and web pages. Whenever you access any such linked website, such as clicking on any advertiser's link, you leave our website; and any personal data or other information you provide to any other organization after leaving our website is beyond our control. You assume all risks associated with browsing or using other websites.

Access to and Correction of Personal Data If you have any questions about USKO's Privacy Policy, or wish to access or correct your personal data, you may notify us by email at the address below:

USKO OPTICAL
To: USKOPTICAL
cs@uskooptical.com.hk

In accordance with the regulations, our company reserves the right to charge you a reasonable fee for any requests to access relevant information.